A MULTI-DISCIPLINARY APPROACH
TAKING BRANDS FROM "ME" TO "WE"

LOCAL : GLOBAL

Your roots become your relevance in every market.

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MAKER : BRAND

A distinct worldview lifts your reputation to another level.

So often, a brand says, "We want ​to be the next Hermès." But Hermès is over 200 years old; how long are you prepared to wait?

The good news is you don't have to.

Becoming a brand is not just a matter of time and growth. What matters more is the philosophy that took Hermès in those 200 years from expert saddle-maker to the world's most admired luxury brand.

Hermès have never thought of themselves as a luxury brand. Instead, they're driven by the motto "Que l'utile soit beau." That the useful may be beautiful.

It is their commitment to enhancing the everyday ritual, not just special occasions and extravagances, that has earned Hermès its exalted reputation.

It is a brand vision expressed in terms of the world rather than in terms of themselves.

PROFIT : PEOPLE

Doing well and doing good 
​go hand in hand.

The future of business is not in maximizing value for shareholders, but creating shared value for all stakeholders.

Any company that has not accepted this paradigm shift is already at a distinct competitive disadvantage.