BRAND COMMUNICATIONS & CONTENT
The biggest challenge for a brand today is to be heard.
For most brands, that means saying things first, saying
them loudest, or saying them weirdest.
That is time, money and creativity that, quite frankly,
could be put to better use.
But there is a simpler, more sustainable solution:
For most brands, that means saying things first, saying
them loudest, or saying them weirdest.
That is time, money and creativity that, quite frankly,
could be put to better use.
But there is a simpler, more sustainable solution:
Say the right thing.
COMMUNICATIONS EXPERTISE FOR BRANDS IN THREE SECTORS
LIFESTYLEUsing values to redefine
customer experience |
TECHNOLOGYExpressing innovation
in terms of the human dimension |
CULTUREValue-added positioning
for the arts and travel destinations |
SERVICES FROM ONE-OFF PROJECTS TO ONGOING PROGRAM MANAGEMENT
|
You need to tell your story.
Does that mean a brand platform to distill your passion and know-how into a few memorable sentences? Or does it mean a narrative to explain your brand as one people can relate to their own lives, their own ambitions? Does it mean a press release - say, in five languages - to deliver your brand to the world? Maybe you’ve mastered all that and you’re in it for the long-haul. You need a content program - like a magazine's - to engage fans and customers for the next year. You'll need an editorial calendar, custom texts and curated images. And you'll need to layer all that information from social media posts to quick-share snackables, to in-depth interviews, features, slideshows and videos. Maybe your brand needs to be the centerpiece of a novel. (It's not unheard of.) Or maybe your world is changing. Your CEO needs a powerful speech to rally allies around your vision. You need practical tools to brief your teams and contractors on new directions. You need to get the community on your side. Does it sound like a lot to think about? Don’t worry, that’s my job. You just need to tell me your story. |
STRATEGYWhether as an external advisor
or supporting your in-house team |
EXECUTIONCreating communications content,
materials and operational briefs |
DELIVERYManagement of brand content,
communications and project teams |
A MULTI-DISCIPLINARY APPROACH TAKING BRANDS FROM "ME" TO "WE"
LOCAL : GLOBALYour roots become your relevance
in every market |
MAKER : BRANDA distinct worldview lifts
your reputation to another level |
PROFIT : PEOPLEDoing well and doing good
go hand in hand |