In this special issue for the Condé Nast International Luxury Summit 2018, we parse luxury's illustrious heritage for what will translate into the future.
Misha Pinkhasov for Vogue Portugal, April 2018
Luxury has been called the first social network. Luxury’s obscure and exotic syntax linked people across continents long before the digital era. Rajahs in Rolls Royces, Shanghai swells in Savile Row suits, American heiresses in Parisian couture, and everyone in Cartier, moving around a tight network of private clubs and Ritz hotels, aboard Cunard ships and wood-paneled express trains. Strangers sharing a nod of recognition, if only for each other’s belongings.
In Marie-Antoinette’s day or under the Tsar, few people outside this rarified club would have heard the names Breguet or Fabergé. But in the age of The Social Network, almost everyone speaks the language of luxury.
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